Adrienne yellowBy Adrienne.


Paul’s 90s blog got me thinking. Not about the 90s, but about the 80s.


Yes, Paul, the 90s was the decade of the internet and the mobile. But the 80s was when it all started to change. In the 80s we used typewriters and printed things off in triplicate. As journalists, we spent days at the typographers – and then more days at the printers. We used pica em rules – anyone else remember them?


And then, all of a sudden we got word processors. They weren’t linked to anything (sometimes not even the office printer). They had a nasty green screen and a floppy disk drive. And they were a bit temperamental.


The first time I used a word processor (outside of college) was when I switched from journalism to PR. Overnight I changed from copy editor to media relations expert, and shifted up a technological gear. All good – expect that very first day the mean green machine ate my words leaving me with nothing to show but a blank screen. That’s progress for you.

1980s office scene
This is how people worked in the 1980s apparently


Those golden, heady days of 80s PR agencies are now much lampooned. Agencies have changed; there’s less eating and drinking (much, much less) and more creativity and professionalism. Digital has indeed been part of this change, and continues to be so.


But there’s one thing that digital didn’t improve – and that was in person communication. Don’t get me wrong, I wouldn’t wind the clock back and be without email, internet, apps and social media. But I also believe that we’re more creative and productive when we pick up a phone rather than hide behind email. Or spend time physically (or virtually) in the same room focusing on the same goal.


For me, the 90s is when we started to ignore people in favour of technology. Only now, two decades later, are we learning to combine both skills and beginning to re-prioritise in person relationship building. Because, all things considered, when you meet someone you build a deeper connection and a more enduring memory that is more likely to result in action.


And the new breed of Millennial Marketeers know this. So expect to get more invites. Enjoy!