Paul yellow

By Paul.


Did you watch This is England ’90? I did.


I’ve also been to see Ride in concert twice this year, and I saw Slowdive last year – both bands I loved in the early-1990s until Britpop came along and put an end to shoegazing.


Is is me or are people thinking about the 1990s a lot more? Maybe it is nostalgia as all those people who came of age in the 1990s (like me) are getting close to or passing over the 40 age barrier.


This decade was also the last one of analogue innocence. Remember Tim Berners-Lee invented the World Wide Web in 1989 and wrote the first web browser in 1990.


I first started to use the internet in 1993, and it was nothing like it is now. You used to sit there waiting for ages for something to happen, and quite often nothing happened except some lurid text on a lurid background and if you were lucky an image might appear.

Channel 4's This is England 90
Channel 4’s This is England 90


In 1996 I was at university in California and I remember staying with the family of this girl I went out with and they let me use the internet to look up the latest Liverpool FC news. This guy who was also visiting worked for NASA and showed me its website, and it was rubbish. Even NASA in those days had a crap website.


And in the 1990s, hardly anyone had a mobile. In fact, I remember going to Glastonbury in 1994, and if you wanted to go and see a band that your mates didn’t want to see, that effectively meant that you wouldn’t see them for the rest of the day.


When I got my first mobile phone, probably sometime in the late 90’s, I was the first of my mates to get one, and the phone was basically there for making calls, texting and playing that snake game. But I had no-one to call until eventually they all started getting one.


If you are 16 now, like I was in 1990, you’d probably think that the 1990’s was crap with no internet and no phones. But it was great and I loved it.


Would I want to live in the 1990s all over again? No way. Times move on and now I can’t live without all those modern conveniences (and inconveniences).


In some ways though, a lot of businesses haven’t moved on. They are still doing things analogue (even if the staff have all got smartphones and internet access) and aren’t being very 2015 about how they communicate.


Like I said in my last post, it is all about networks now, whether face-to-face, digital or both. In some ways traditional PR is analogue, and while at times it still has its place, if you are a business that is still analogue, maybe start thinking how we can help you become more digital.