Exhibitions: are they worth the bother?

February 16, 2016 HanickeRobinsSanderson No comments exist

Adrienne Robins

 

By Adrienne

 

Are you responsible for your company or organisation’s B2B exhibitions programme? If so, you’re just the person we’re looking for – because it’s you that holds the key to creating and delivering better event experiences.

 

When we set up Hanicke Robins Sanderson we knew, from experience, that many B2B exhibitions and events simply didn’t deliver. Not all of them. Don’t get us wrong – some are fantastic. But many leave exhibitors underwhelmed at best.

 

Anecdotal evidence is great – but we’re living in a big data age. So we set about tracking down the data to prove, once and for all, whether marketing budgets should viably set aside for exhbition space. And if so, what type of exhbition works best.

Exhibition budget

Unsurprisingly that data wasn’t easy to come by. So, we’re developing our own set of data – which, in the spirit of Hanicke Robins Sanderson, we’re happy to share. To create our first dataset we’ve issued a short overview survey.

 

And that’s where you, my perfect person, comes in. I’d like you to take a couple of minutes (analytics suggest it’ll take you less than 3 minutes to complete) out of your busy day to complete the survey.

Exhibition survey

You can do it anonymously – or you can leave us your details. We don’t mind. But if you do self-identify then we’ll give you some of our creative events thoughts for free as a thank you.

 

So go on, click here to take the survey and help us all to do exhibitions and events better. It’s a public service really!

 

Survey closes 5pm 29 February 2016. All respondents leaving details will receive the full survey results. A snapshot of results will be published here in mid March.

 

If you have any questions, please contact me: adrienne.robins@harosa.com.

 

THANK YOU

Exhibition thank you

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