Every year, on the 25th January, or there abouts, Scots around the world celebrate Robert Burns (aka Rabbie Burns) life and works and pay tribute to the Scottish culture.
I say this as if I have hosted, or at least attended, many a Burns Night and this could not be further from the truth. I am born and bred Scottish, but in the 20 years I lived north of the border, not once did I go to a Burns Night. I have eaten haggis all of my life, love nothing better than partaking in a spot of Highland dancing – I do a mean sword dance – but I had just never gotten to a Burns Night.
I spent quite some time at university abroad and shattered many a poor foreigners´ assumption that us Scots are all mad, drunkly roam around the Highlands, wearing string vests, eating fried mars bars and everyone is called Mary Doll or Hamish – Rab C Nesbitt has a lot to answer for!
What I am alluding to is that “mair nonsense has been uttered in the name of Robert Burns and oor culture than ony’s, barrin liberty and Christ”. What I mean is that Rabbie Burns was a genius, with an ability to paint beautiful pictures with words, a wonderful command of language and a collector and improver of old Scots songs.
It took a while for me to celebrate the life and work of Burns and my own culture, but when I did, it made it feel all the more special.
The company that I used to work for was looking for a client retention and satisfaction strategy at the tail-end of the year.
If there’s one night in the year to gather all of your nearest and dearest for a hearty feast, with delectable haggis and drams along with rousing verses and ceilidh dancing until the wee hours, it must be Burns Night. And so on a cold January night our clients were enticed and cajoled through the doors for a fun-filled evening where they were to be entertained by their very own service provider.
We had singing, poetry readings, almost a war of words with the toast to the lassies and the retort to the ladies, and our very own mad Scot brandishing their knife whilst addressing the haggis – oh no it was not me! There was even a bagpiper, who moments earlier had had to remove the MD´s sporran from his neck and place it around his waist. The event was a rip-roaring success and for all many were suffering the next morning the Burns Night is still being spoken about fondly.
If you are looking to satisfy and retain your clients and open the door to new ones why not think of doing something that little bit different and personal. A repeat has been asked for many a time but as I have moved on to pastures new, it may be better you drop us a line and see how we can become
Always brought to mind
New acquaintances never to be forgot
For the sake of auld lang syne!