February 4, 2016 HanickeRobinsSanderson No comments exist

    By Kirsty   Sitting Down to Bleed   “There is nothing to writing. All you do is sit down at a typewriter and bleed.”   Yes, that was the great Ernest Hemingway. From the first part of the quote, you get the impression that writing is easy. Then, you understand it’s actually the…

January 31, 2016 HanickeRobinsSanderson No comments exist

By Kirsty   Would you ask a room full of toddlers to read the top five food blogs for their perspectives on the Government’s guidelines for sugar intake as a way to sway them into eat their veggies? Of course not! But you might sit them down – with a yummy snack, of course –…

January 28, 2016 HanickeRobinsSanderson No comments exist

  By Adrienne     Email newsletters continue to work in terms of marketing ROI. In truth, some work better than others, though.   So what does a good B2B newsletter look like? Clearly, it needs to motivate the recipient to take a specific action and communicate brand personality and principles.   For many B2B marketing…

December 2, 2015 HanickeRobinsSanderson No comments exist

  By Adrienne   Maybe it was the wind and rain that kept UK shoppers at home on Black Friday. But I suspect it had more to do with Black Friday over-run.   With deals available in store and online from the preceding Monday and widely available for a full seven days (some being available…

November 27, 2015 HanickeRobinsSanderson No comments exist

By Adrienne   It’s 7.30am and I’m wondering what this year’s Black Friday phenomenon will bring? Doubtless there will be more shoppers, more queues and more spend. But is it enjoyable? Or memorable – for the right reasons? And does it really deliver value add for retailers and their supply chain?   Let’s unpick this…

November 25, 2015 HanickeRobinsSanderson No comments exist

By Kirsty So here we are nearing the end of November – a time most notable for the specific phenomenon: feeling “Christmassy”. At this juncture the notion of Christmas is exciting, hopeful and expectant. From any age I have always dreamt of what I call my “Hollywood” Christmas. Winter’s frosty delights captivating me, all dressed,…

November 6, 2015 HanickeRobinsSanderson No comments exist

By Adrienne.   Christmas is coming … but there’s no room in the car park for Coca Cola. Or at least not in Leicester.   Now, I’m not going to lie, I’ve drunk my fair share of Coke in the past. Without question, I drink less now. Much less. And that’s nothing to do with…

November 5, 2015 HanickeRobinsSanderson No comments exist

By Paul   I was in California, recently turned 21, and able (legally at least) to have a drink again.   There was a bar in the place I lived, and I was sitting outside on 5 November, enjoying the warm sunshine and a pint with an American mate Chris.   He was a lovely…