As a kid, I remember Hallowe’en involving a washing up bowl filled with water, half a dozen apples and a turnip.
Sometimes it also involved your mum covering you in a bin bag, streaks of toilet roll, and lipstick smeared down your face and then you would be sent into the world to beg for sweets at the home of strangers – after they told you every other day not to take sweets from strangers.
The turnip was used like a pumpkin is now – you carved it into a scary face (which took ages as turnips are quite hard) and put a candle in it.
And the apples, you put them into the water, hurled your face into it and tried to catch an apple in your mouth, while trying to stay alive. I’ve never thought about why you did this, until I looked it up.
Apple-bobbing, or duck-apple as it is known in the north, came about as a way to predict which young person would be next to marry. The first person who caught an apple would be next, and if it was a girl, if she put it under her pillow then she would dream of her future husband.
Not sure it worked, but when you think about it, getting 7- and 8-year olds to predict who will be next to marry is pretty weird!
Anyway, yesterday I was in Liverpool and there was an absolutely huge queue outside a fancy dress shop of people waiting to collect costumes.
And if you go into any supermarket right now, Hallowe’en themed produce is everywhere from sweets, cakes and crisps to cheese and onion pasties (well maybe not the last one).
But there is a lesson here. Hallowe’en never used to be a big deal until it gradually became one, as confectionary manufacturers in particular saw an opportunity to sell more stuff prior to the Christmas run-up. Collectively, they reinforced the message that we should all be celebrating Hallowe’en more, and we all are – hence the queues outside the fancy dress shop.
Is your business taking advantage of all of the opportunities that come its way like those that have captured Hallowe’en? And are you then reinforcing the message about those opportunities?
At Hanicke Robins Sanderson, we can help you develop that strategic message, the one that tells potential and existing customers why they are benefitting from your business and then reinforcing the communications to ensure they remember.
And if you want to arrange a Hallowe’en themed corporate event for 2016, we can do that too!
Don’t be scared, and get in touch with us.