There was amazing coverage yesterday for our client The Recycling Association and how it had picked Pringles and Lucozade bottles as among the least recyclable packaging in the UK.
The Recycling Association chief executive Simon Ellin appeared on BBC Breakfast on BBC 1, was interviewed on BBC 5 Live Breakfast (clip here http://www.bbc.co.uk/programmes/p053839t) and it was also one of the main stories on the BBC website (http://www.bbc.co.uk/news/science-environment-39953209), and was the second most read story for 18 May 2016. Simon also appeared across a number of local radio stations.
But it didn’t stop there, the story was also picked up by the Press Association, the Guardian (https://www.theguardian.com/environment/2017/may/18/product-designers-must-reduce-pringles-factor-to-boost-recycling), the Independent (http://www.independent.co.uk/news/business/news/pringles-tubes-lucozade-sport-bottles-recycling-villains-trade-association-reuse-a7742121.html), ITV News (http://www.itv.com/news/2017-05-18/product-packaging-needs-to-abandon-pringles-factor/) and the Evening Standard (http://www.standard.co.uk/news/uk/pringles-and-lucozade-packages-branded-villains-of-the-recycling-world-a3542046.html).
Well done to Simon for all his efforts and for spreading the Quality First message for recycling.