Taking time to think creatively

Paul Sanderson Hanicke Robins Sanderson
By Paul


I’m sure like for most people, 2016 has been a really busy year for me – in a good way obviously.


Christmas is one of the few times when I can really switch off for a while. The email alerts on my phone dwindle to a trickle, and it gives me time to think.


But that time to think is also an opportunity to be creative and ideas seem to pop into my head at those moments when I’m less focused.

Creative approach


I’m writing this blog after spending time doing some creative work for a client, and I find it really important to get away from my desk for a bit, and properly think and focus without distraction when being creative.


At Hanicke Robins Sanderson, we pride ourselves on thinking a bit differently at times. This can mean challenging our clients to be ‘Deliberately Bold’ and ‘Strategically Clever’ just like our company strapline.


Sometimes when we have a creative session with a client, this will be the first time in a long time they have sat down and had a proper think about their business. Often it becomes about whether their objectives should have changed as the business develops.


Quite often they start thinking they want one thing in terms of their communications, but realise they need another.


Our job is to help them navigate through that, to think differently while respecting the good things they already do. Then we help them focus, and finally assist them strategically in communicating that to the outside world.


One of the reasons I believe we are very good at that, is that building in time to think is a crucial part of it, and allows the creative juices to flow.


As I’m lazily watching films while eating chocs over Christmas, I probably won’t be thinking about work too much. But an idea might suddenly appear, I’ll jot it down and get to work on it in January when I’m back.


In the meantime, Merry Christmas.